6 Tips on Adwords Dimensions

Why Use it?

As Google explains it, “The Dimensions tab lets you slice and dice your data by the dimension of your choice across an ad group, a campaign, or your entire account.”

While everyone has access to data, the ability to understand and to use the insights is crucial. The Adwords Dimensions tab is a very useful tool to gain a quick overview of performance and to manage your accounts with ease. Below are a few ways you can pull reports using Adwords Dimensions.

1. Search Terms

Search terms are the actual searches conducted by the users who received an ad impression. This report helps you find new opportunities and hopefully get more clicks. It also helps you find keywords that you don’t want to show for that you can add as negatives. Since people’s search behavior is constantly evolving it’s important to update your list of keywords often.

2. Geography

Here you can see where your clicks are coming from and see what areas are performing well and where you should be focusing your budget. Looking at this report, you’ll notice that traffic varies depending on the location, each converting at different rates. The report also reveals either your customers’ physical location (where person saw the ad) or their location of interest (location person searched).

3. Time

This report helps you to see how your campaigns performed at different times and days. For example, you can set your report to show the different hours of the day in order to see how many conversions you got each hour. It can also help you adjust your budget setting or keyword bids for best visibility during specific performing hours.

4. Top Movers

This report provides a basic overview of the campaigns and ad groups that experienced the biggest changes, whether negative or positive. This report not only provides the basic performance metrics but also shows possible reasons for why the changes occurred. This is extremely useful when trying to obtain a top level glance of your performance.

5. Labels

The Labels report provides a quick overview of keywords, ads, ad groups and campaigns that you tagged with labels. By adding labels, you can easily pull reports for a specific set of keywords, ad groups, etc to dive in deeper and monitor performance more closely.

6. Free Clicks

A “free click” is based on user action that Google perceives as free. As Google puts it, if you’ve created display ads such as a short video or an interactive ad, some of the customer interactions with those ads are deemed as free. Google gives a great example: “If your ad is an expandable image ad, you won’t be charged if a customer clicks on your ad to expand the image within the ad, since that’s the interactive nature of the ad format.”

CONCLUSION

A number of tools and reports are available to help improve your account. The Adwords Dimensions Tab is just another way that can help to quickly sight areas of opportunity and to optimize your campaign performance.